The Coors Cowboy Club was formed in 2000. Our mission is to promote Amarillo the cowboy way, which means helping your neighbor. The Coors Cowboy Club consists of more than 100 active members from varied backgrounds and occupations. The majority of members are from Amarillo and the Texas Panhandle; however, we have members from all over the country. The Coors Cowboy Club was formed in response to a perceived need in our community to provide volunteer manpower for numerous events, functions and charities in and around the Texas Panhandle. We are a 501 (c) (4) charity.
The Coors Cowboy Club serves as an ambassador for Amarillo and through our efforts and assistance, numerous national events now occur in Amarillo. We have helped host events such as The National Cutting Horse Association, United States Team Penning Association and The Cowboy Mounted Shooters competitions. We also volunteer our time, services and goodwill to Eveline Rivers' Make A Child Smile Project, Khiva Shrine, Homes for Our Troops and Amarillo area law enforcement to name a few.