The Coors Cowboy Club Scholarship Program was established in the summer of 2012 to support the educational goals of participating ranch employees and their children or grandchildren, with certification from the ranch manager.
Scholarship recipients are selected based on academic performance, test scores, financial need, and involvement in extracurricular activities and community service.
Scholarships are awarded each June during the Coors Cowboy Club Ranch Rodeo and are managed through Opportunity Plan, Inc.