The Coors Cowboy Club Ranch Rodeo is a 501(c)(3) organization.
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Vendor Information

Vendor Information

The Coors Cowboy Club Ranch Rodeo offers several vendor options to accommodate different types of businesses and booth setups. All vendor opportunities provide exposure to thousands of rodeo attendees throughout the three-day event.

Vendor Space Options

  • Standard Vendor Booth (10x10)
    Upper Level in the Amarillo National Center
    1 Booth Space — $400
    2 Booth Spaces — $800
  • Upper Deck Rail
    Table Space on Upper Deck Rail — $100
  • (CEH) – Outside Building
    1 CEH Booth — $100
    2 CEH Booths — $200
  • Outside Trailer Vendor Space
    Trailer Vendor Outside Event Area — $300

Vendor Space Includes

  • Vendor booth space for all 3 nights of the rodeo
  • Exposure to event attendees
  • Opportunity to promote or sell products
  • Inclusion in event vendor listing

Vendor Space Size: 10x10 booth space — outside vendor space will vary.

Electricity: May be available upon request.

Vendor Setup Times

  • Vendor Setup Begins: Thursday, June 4 — 7:00 AM
  • Gates Open to the Public: 5:00 PM
  • Rodeo Performance Begins: 7:00 PM

Vendors must be fully set up prior to gates opening.

Questions

Email:
jeremy.herrera@reedbev.com

Phone:
Jeremy “Paco” Herrera
(806) 674-3013

CCCRR Tax ID Number:
33-2676935

2026 Vendor Lineup as of 04/09/2026

Backwoods Barbie Boutique - Connelly Springs, NC

Western clothing and accessories

BD Enterprise - Borger, TX

Baked Goods-cookies, mini cakes, quick breads. Boozy Bears, Gripstic,Lumi Pets, Audio Pets, along with various toys

Buckin' Wild Leather Co. - Stratford, TX

Chaps, headstall, latigos, purses, and tack goods

Diamond C Creations - Canadian, TX

Custom leather work, jewelry boxes, caps, belts, spur straps, purses, shoes, and handmade/native-made jewelry

Dixon Creek Boutique - Panhandle, TX

Cowhides and western accessories

Fork It Over - Amarillo, TX

Turquoise jewelry

Four Sixes Supply House - Guthrie, TX

Clothing, caps, tumblers, toys, ropes, and more

Heaven Sent - Dumas, TX

Women’s clothing

Iron Willow - Lorena, TX

Metal art & men's patch caps

Kendra Scott - Austin, TX

Jewelry: Fashion, demi fine/fine, customizable jewelry, and western inspired jewelry.

Lazy Arrow Books - Valley de Oro, TX

Western art, western children’s books, and original pencil drawings

Mama Tried Boutique - Parker, CO

Women’s clothing, T-shirts, caps, and jewelry

Maverick Windows - Lubbock, TX

Windows

Momo's Gift Shop - Snyder, TX

Purses, wallets, buckles, apparel, accessories, and more

Nino’s Knife Shop - Amarillo, TX

Custome designed knives

Oliver Saddle Shop - Amarillo, TX

Saddles, tack, bits, spurs, chaps

P&E Hats - Hereford, TX

Custom hat shaping, straw and felt hats, and a small assortment of caps

Pearl Snap Sass Boutique - Amarillo, TX

Women’s apparel and accessories

RAVISHING Stylz - Amarillo, TX

Western apparel and accessories, pillows, and pistol protection cases

S6 - Amarillo, TX

Custom hats and jewelry

Salty Bronc Silver - Amarillo, TX

Women's jewelry

Special Effects - Canyon, TX

Handcrafted wood art and functional designs inspired by Western living.

Tequesta Trading - Aubrey, TX

Handmade damascus knives

The Look By Delilah - Amarillo, TX

Women Boutique

The Mohair Tack Shop / Luke Lane Saddlery - Amarillo, TX

Handmade Mohair Cinches & Breastcollars, Hand Braided Halters, Tailbags, Saddles, and Other Tack Goods

The Southern Clothing Company - Clarendon, TX

Women’s boutique clothing

TI Enterprises - Amarillo, TX

Seasoning & Beef Tallow

TJ’s Custom Leather - Claude, TX

Saddles, leggings, tack, wallets, portfolios, belts, rope bags, backpacks, and briefcases

Traveling Roadshow - Happy, TX

Mohair cinches and collars, Moore Maker knives, and pliers

Triple K Gals - Channing, TX

Western and boho boutique clothing, kids clothing, tack, home goods, and authentic Navajo and turquoise jewelry

Tumbleweed Tumblers - Amarillo, TX

Bluetooth Speaker Tumblers and shot tumblers

United Fiberglass Inc. - Amarillo, TX

Fiberglass tanks

West Texas Jewelry - Vega, TX

Handmade jewelry, southwest jewelry, western boutique items, rugs, knives, wallets, bags, and purses

Western n Wild Jade - Canyon, TX

Western fashion and authentic jewelry

Whiskeybent - Lubbock, TX

Boutique items, turquoise jewelry, western décor, wild rags, silk ties, stuffies, and Rowe Casa products

Whit Adkins Leather Works - Stinnett, TX

Saddles, headstalls, reins, leggings, latigos, spur straps, purses, wallets, and belts

Wicked Fast - Hedley, TX

Custom T-shirts, caps, and hoodies

Wyatt Bishop Silver - Tucumcari, NM

Handmade spurs, buckles, jewelry, and handmade leather work including leggings, bags, and reins

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