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Vendor Information

The Coors Cowboy Club Ranch Rodeo offers several vendor options to accommodate different types of businesses and booth setups. All vendor opportunities provide exposure to thousands of rodeo attendees throughout the three-day event.

Vendor Space Options

Standard Vendor Booth (10x10)
Upper Level in the Amarillo National Center
1 Booth Space — $400
2 Booth Spaces — $800
Upper Deck Rail
Table Space on Upper Deck Rail — $100
(CEH) – Outside Building
1 CEH Booth — $100
2 CEH Booths — $200
Outside Trailer Vendor Space
Trailer Vendor Outside Event Area — $300

Vendor Space Includes

Vendor booth space for all 3 nights of the rodeo
Exposure to event attendees
Opportunity to promote or sell products
Inclusion in event vendor listing

Vendor Space Size: 10x10 booth space — outside vendor space will vary.

Electricity: May be available upon request.

Vendor Setup Times

Vendor Setup Begins: Thursday, June 4 — 7:00 AM
Gates Open to the Public: 5:00 PM
Rodeo Performance Begins: 7:00 PM

Vendors must be fully set up prior to gates opening.

Questions

Email:
jeremy.herrera@reedbev.com

Phone:
Jeremy “Paco” Herrera
(806) 674-3013

CCCRR Tax ID Number:
33-2676935

Booth Inquiry Form

2026 Vendor Lineup as of 05/12/2026

Ashley Little Insurance Agency - Canyon, TX

Whether it's you, your family or your livestock, we can create a coverage plan specifically for your unique needs.

AT&T - Dallas, TX

AT&T offers wireless service, internet, fiber, and business solutions to help people stay connected at home, at work, and on the go. We also support businesses with connectivity, mobile solutions, and tools that help teams communicate and operate more efficiently.

Backwoods Barbie Boutique - Connelly Springs, NC

Western clothing and accessories

BD Enterprise - Borger, TX

Baked Goods-cookies, mini cakes, quick breads. Boozy Bears, Gripstic,Lumi Pets, Audio Pets, along with various toys

Cake Pops by Kylie- Amarillo, TX

Cake Pops/p>

Diamond C Creations - Canadian, TX

Custom leather work, jewelry boxes, caps, belts, spur straps, purses, shoes, and handmade/native-made jewelry

Dixon Creek Boutique - Panhandle, TX

Cowhides and western accessories

El Oso Western Wear - Amarillo, TX

Western apparel

Flatland Snapbacks - Lubbock, TX

Custom Richardson hats with laser-engraved leather patches, leather koozies, shirts, and other goods

Fork It Over - Amarillo, TX

Turquoise jewelry

Four Sixes Supply House - Guthrie, TX

Clothing, caps, tumblers, toys, ropes, and more

Heaven Sent - Dumas, TX

Women’s clothing

Kendra Scott - Austin, TX

Jewelry: Fashion, demi fine/fine, customizable jewelry, and western inspired jewelry.

Kingdom Cigar Co. - Canyon, TX

Jewelry: Hand-rolled cigars, curated cigar bundles, and quality accessories such as lighters and cutters.

Lazy Arrow Books - Amarillo, TX

Western art, western children’s books, and original pencil drawings

Lee Sister's Mercantile LLC - Valley de Oro, TX

Tallow soaps and balms

Mama Tried Boutique - Parker, CO

Women’s clothing, T-shirts, caps, and jewelry

Native Beauties- Lakeview, TX

Native American Jewelry, Kingman's Wood Turquoise inlay, Blankets, Winearita mixes, Native pottery

Nino’s Knife Shop - Amarillo, TX

Custome designed knives

Oliver Saddle Shop - Amarillo, TX

Saddles, tack, bits, spurs, chaps

P&E Hats - Hereford, TX

Custom hat shaping, straw and felt hats, and a small assortment of caps

Piddlin' P - Dumas, TX

Handmade sterling,copper jewelry made in Dumas Texas with lots of the stones cut an finished by Jack Penlands

RAVISHING Stylz - Amarillo, TX

Western apparel and accessories, pillows, and pistol protection cases

Rockin' AF Jewelry - Claude, TX

Handmade turquoise sterling silver jewelry, crochet toys for kids (cows, horses, sheep, etc.), cow earring tags

S6 - Amarillo, TX

Custom hats and jewelry

Salty Bronc Silver - Amarillo, TX

Women's jewelry

The Mohair Tack Shop / Luke Lane Saddlery - Amarillo, TX

Handmade Mohair Cinches & Breastcollars, Hand Braided Halters, Tailbags, Saddles, and Other Tack Goods

The Silver Filly - Winnsboro, TX

Women’s, men’s, children’s clothings, jewelry, home goods

The Southern Clothing Company - Clarendon, TX

Women’s Boutique, clothing and Kimes Ranch jeans

TI Enterprises - Amarillo, TX

Seasoning & Beef Tallow

TJ’s Custom Leather - Claude, TX

Saddles, leggings, tack, wallets, portfolios, belts, rope bags, backpacks, and briefcases

Traveling Roadshow - Happy, TX

Mohair cinches and collars, Moore Maker knives, and pliers

Triple K Gals - Channing, TX

Western and boho boutique clothing, kids clothing, tack, home goods, and authentic Navajo and turquoise jewelry

Tumbleweed Tumblers - Amarillo, TX

Bluetooth Speaker Tumblers and shot tumblers

United Fiberglass Inc. - Amarillo, TX

Fiberglass tanks

West Texas Jewelry - Vega, TX

Handmade jewelry, southwest jewelry, western boutique items, rugs, knives, wallets, bags, and purses

Western n Wild Jade - Canyon, TX

Western fashion and authentic jewelry

Whiskeybent - Lubbock, TX

Boutique items, turquoise jewelry, western décor, wild rags, silk ties, stuffies, and Rowe Casa products

Whit Adkins Leather Works - Stinnett, TX

Saddles, headstalls, reins, leggings, latigos, spur straps, purses, wallets, and belts

Wicked Fast - Hedley, TX

Custom T-shirts, caps, and hoodies

Wyatt Bishop Silver - Tucumcari, NM

Handmade spurs, buckles, jewelry, and handmade leather work including leggings, bags, and reins